Keyword: (electronic) Word-of-Mouth Communication

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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 14-33
DOI: https://doi.org/10.29333/ojcmt/2484
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